Drop direction entirely [ baseline ]
Explicitly symmetrize the matrix [ another baseline ]
Use singular values instead of eigenvalues [Dhillon 2001, Rohe, Qin, Yu 2012 ... even earlier in biliometrics?]
Use directed graph directly [ Boley et al. 2011, Steward 1994 ]
and things like asymmetric Laplacians, hitting times, etc.
Flow-based circulation [Chung 2005]